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Is Kmart's latest viral video vile?

Kmart's new Joe Boxer ad is getting some customers hot under the collar. The retailer is hoping the holiday video will help their bottom line.

http://www.wcsh6.com/video/2851978775001/1/Is-Kmarts-latest-viral-video-vile http://bc_gvpc.edgesuite.net/img/963482463001/201311/3889/963482463001_2851940245001_thumbnail-for-video-2851872551001.jpg?pubId=963482463001 Is Kmart's latest viral video vile? Kmart's new Joe Boxer ad is getting some customers hot under the collar. The retailer is hoping the holiday video will help their bottom line. ShowYourJoeVPC;USA Today;Other-see scriptkmart joe boxermoneyJoe Boxer adship my pantsvpcNational NewsconsumerKMART ad 01:12

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