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SOUTH PORTLAND, Maine (NEWS CENTER) -- Bull Moose in South Portland's Mill Creek celebrated the release of "The LEGO Movie" this week with a little something different. They set up a 12 foot long path of LEGO bricks leading up to a display of the movie. Customers who tried their hand at walking over the path of hundreds of pointy plastic building blocks got a discount on the movie.

The stunt was a hit with customers, but now it's getting national attention. Bull Moose posted a picture of the LEGO Firewalk on their Tumblr page. The picture then got posted to Imgur, made it to reddit.com and was reposted on Facebook by "Star Trek's" George Takei. Nearly 50,000 people have now shared the photo on facebook.

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