PORTLAND, Maine (NEWS CENTER) -- The American Heart Associations 11th annual Wear Red Day included some unusual fightersof heart disease.

PHOTOS:American Heart Association's 11th annual Wear Red Day

At a press conference on the steps of City Hall this morning,Portland firefighters donned feathered boas in red.

Portland Fire Chief Jerome LaMoria highlighted the importance of bystander CPR -- challenging everybody to get the training which the department is offering to provide 1,000 citizens this year.

"A week from today is Valentine's Day. And what I would challenge each and every one of you is rather than that card, rather than that box of chocolates... I would suggest -- why don't we just take a few minutes and learn citizen CPR. Learn Early Access CPR." Lamoria says,"What better way can you think of to tell someone that you love them."

If you see someone who may be having a heart attack -- immediate CPR is the best thing you can do for them...

First, call 911.

Then get directly over the person... Put the heel of one hand over the center of their chest... And put your other hand directly on top of that. Push hard and fast -- at 100 beats per minute -- a good tempo to keep in mind, "Staying Alive" by the Bee Gees.

More than 627,000 women's lives have been saved since the campaign started and 330 fewer women are dying per day from heart disease.