LUBBOCK, Tex. (KCBD) -- Billboards showing Jesus covered in tattoos have popped up all around Lubbock, Texas.
"I really didn't know what to think," said Lubbock resident Zachary Martinez. "I've never heard of the organization...but it really did wow me."
"It's just different," said Lubbock resident Jared Pharr. "I hadn't seen anything like that before so I just need to go online and see what it's about."
If you look closely at the tattoos, all of the words are different. Outcast, addiction and faithless are displayed among others. If you go to the organization's website you are greeted by a video that shows Jesus changing the tattoos of people who come in with those same words.