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Portland, ME (NEWS CENTER) -- When Kendra Jarratt ran her first Ironman triathlon, she was inspired by her son Jack. She laminated his picture and attached it to her wrist with an elastic band.

After a solid performance she thought that there must be others looking for inspiration at such events.

The idea for AIDBANDS were born.

AIDBANDS are simple plastic "wrist watch shaped" bracelets. On the face where the watch would be a button is inserted bearing a picture or phrase. The idea is that the wearer will be reminded of their inspiration throughout the day.

Jarratt designed the bracelets for athletes, but said uses of the bracelet have surprised her from day one. "The first person who wanted one took a picture of a letter her dad had written before he passed away," Jarratt told NEWS CENTER. "The customers have run with this from the start."

The start was last October's Maine Marathon. Since that time bracelets have been given away at racing events, as gifts and even at funerals.

Customers may send in their own message or picture or download one from the AIDBAND website.

To see that sight, click here. http://aidband.com/

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