TAMPA, Florida (NBC News) -- For some doing the laundry can stretch the budget.
That's why part-time Starbucks barista Jason Sowell decided to enlist friends and lend a hand.
They invited neighbors to a Tampa, Florida laundromat to accept a small gift: a free laundry day.
"Clean laundry is great equalizer of humanity," Sowell says. "Everyone feels dignity when they put on clean clothes."
The Laundry Project is one of those simple ideas that's spreading.
It's taken root in seven cities and coming to San Francisco soon.
Last year volunteers pumped quarters and detergent into 15,000 loads.
"It's very symbolic that all your problems of yesterday can be washed away," says volunteer Ernest Coney. "Any stains in your life can be changed. "