PORTLAND, Maine (NEWS CENTER) — If you notice that men seem to be wearing pink more often in the coming month, there's a good reason why.
'Real Men Wear Pink' is a campaign to get more men involved in the fight against breast cancer. To help, the American Cancer Society has recruited male leaders in the community to act as ambassadors. They are CEOs, politicians and church leaders, among others.
"All too often, we think breast cancer only affects women when that is not the case," said Matt Kennedy of Making Strides. "Men are equally affected. Whether it's their mother or sisters and daughters."
The ambassadors have agreed to share their own screening information in an effort to make people stop and think about their own risk because men get breast cancer too. In fact, the honorary chairperson of the campaign is a breast cancer survivor himself.
The ambassadors will also be raising money and the person who raises the most wins a prize, though it is clear that is not why they signed up. They want to help save lives.
On another note, the 20th Annual Komen Maine Race for the Cure is this weekend in Bangor. If you haven't registered yet, there's still time.
And when you're there, make sure to stop by NEWS CENTER's Buddy-to-Buddy booth and have your pictures taken with your buddy.
Click here for more information.
Copyright 2016 WCSH