(NEWS CENTER) -- It's being called Netflix for moviegoers. An app called MoviePass offers users the chance to catch one movie a day in theaters for a monthly fee.
The app has been around for a few years, but on Tuesday, the company announced it was dropping its subscription rate to $9.95 a month.
Considering the average price for a movie ticket is about $8.65, Mainers would only have to go to the movies twice a month to make out on the deal.
The app is a venture led by Mitch Lowe, ex-Netflix executive. The service claims to work at 91 percent of theaters across the county.
John Forsyth is a Mainer who says he signed up for Moviepass in May of 2016 when cost $35 a month. He says he's used it at Regal Cinemas, Cinemagic and other theaters in Maine, and was happy to see the subscription price drop.
"If you're a movie fan, it's a must have," says Forsyth.
Some cinemas like AMC Loews have taken issue with the app, releasing a statement saying the low price offer is, "...unsustainable and only sets up consumers for ultimate disappointment down the road if or when the product can no longer be fulfilled."