NEW YORK, Ny. (WNBC) - Starting in September, participating hospitals in New York City will aim to limit the amount of formula they distribute to new moms to encourage them to breastfeed their babies.
New mothers who want formula for their babies will still be able to get it, but the number of bottles of formula will be tracked. The formula will also be kept in harder-to-find locations and women who receive them will also be instructed on the benefits of breastfeeding.
27 of the city's 40 hospitals will also stop distributing bags of freebies from formula companies.
The program is part of "Latch On NYC," a Health Department program aiming to increase the numbers of breastfed babies which has also featured a subway ad campaign.
The American Academy of Pediatrics recommends women exclusively breastfeed for the first six months of a child's life.