New lobster marketing effort works to raise prices for fishermen

7:41 PM, Feb 28, 2014   |    comments
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ROCKPORT, Maine (NEWS CENTER) -- Maine lobstermen had another big year in 2013. Figures released by the Department of Marine resources today show fishermen landed about 126,000,000 pounds of lobster-just under the 2012 record landing. But last year's catch was worth more: $364.5 million at the docks.

Despite those numbers, lobstermen say the price they are paid for lobster is often too low. So the state has started a new marketing and promotion to change that.

The Lobster Marketing Collaborative Board met at the Maine Fishermen's Forum today to share some of its work with the industry. The new board just started working three months ago, but members say they know the public likes the product.

Members say Maine's image of clean, safe, high-quality food that is harvested sustainably is a big selling point for both consumers and professional chefs. They say that reputation, and the great taste of Maine lobster, will be key parts of the new promotion efforts.

One of the first big projects of the Marketing Board is a partnership with the Culinary Institute of America-one of the country's top colleges for professional chefs.

The board has several plans for marketing lobster directly to chefs, so more restaurants will feature the Maine brand. It will also be showcasing Maine lobster at the Boston Seafood Show next month.

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