LOS ANGELES, California (USA TODAY) -- In a movement that seems to be gaining steam, People magazine has announced it will not publish unauthorized photos of celebrity kids.
Celeb website Just Jared and TV's Entertainment Tonight have already pledged that they will refrain from showing videos or pictures of celebrity children.
The bans are a response to a campaign started in January by Kristen Bell and Dax Shepard, who were fed up with their daughter, Lincoln, who will be 1 in March, being snapped whenever they left the house. They asked consumers to boycott magazines that run unauthorized photos and asked the outlets to stop running them.
"We pray that one of the classier weeklies, like People, will enact a no-kids policy, and that they will be rewarded by the consumer for doing so," Shepard wrote. "And we hope that leads to others following suit."
People editorial director Jess Cagle mentioned the ban on the Today show Tuesday, following a note to readers posted on the mag's site on Monday.
He mentioned that Bell and Shepard are not the only stars to have complaints. Jennifer Garner and Halle Berry have been vocal about how intrusive the paparazzi have been when it comes to their children. Their lobbying resulted in California's Legislature passing SB 606, aimed at preventing paparazzi from taking unauthorized photos of celebrities' kids. The bill was subsequently signed by Gov. Jerry Brown, notes the Los Angeles Times.
"The editors at People have always been careful when dealing with photos of kids, but in the past few months our sensitivity has been significantly heightened, and our editorial practices have changed accordingly," said Cagle in his letter. "When I took over as Editorial Director of People in January, I told our staff that People would not publish photos of celebs' kids taken against their parents' wishes, in print or online," he wrote.
The magazine will still run "sanctioned photos" of celebrity kids, however, which includes "exclusive baby pictures taken with the cooperation of celebrity parents, and photos of stars posing with their kids at events (like a red carpet) where they're expecting and willing to be photographed."
He added, "rare exceptions" may also be made depending on "the newsworthiness of photos."