(NBC) -- Graduates soon to hit the workforce naturally need to put their best online foot forward, which means a little Internet cleansing might be in order.
More and more companies are reviewing your online persona even before they decide to meet you in person.
"And they don't just look at Google or Facebook," says Reputation.com founder and CEO Michael Fertik. "They do deep searches and 70 percent of hiring managers, recruiters, and employers say they've denied a job based on what they've found."
Michael Fertik created reputation.com to help people clean up their online image.
"You can decide if it's too personal, too intimate, and if it is too personal or too intimate there are things that you can do about it," assures Fertik.
"The first and most important thing is you have a picture of me, so you already know when I come in what I look like?, says Tony Conrad, who creator and CEO of About.me.
Conrad created About.me out of a desire to be in control of his online image.
"What we're trying to do here is give back control to the individual and say 'hey look all that stuff is going to exist, we can't make it go away, but what we can do is at least give you a page that is a curated point of view that you can put out there as a starting point for people to get to know you,'" says Conrad.
It's a growing business in a world where what they see is not always what you want.