Rich Brooks is President of Flyte New Media, a web design and Internet marketing company in Portland. For more information on his business, click here: RICH BROOKS
Rich has just started his own podcast, The Marketing Agents Podcast. Rich interviews leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing.
For more information on The Marketing Agents Podcast click here: THE MARKETING AGENTS PODCAST
What is a podcast?
Internet radio show. What makes it different from just downloadable audio is that people can subscribe to it through something like iTunes or Stitcher radio.
As you find shows you like, you can subscribe and they will be automatically synched with iTunes, and then with your smart phone or or iPod, depending on how you set it up.
What types of podcasts are there?
Business, history, entertainment, music, video games, sports, religion...the list is endless. You also can get podcasts from news organizations from NBC to Fox to Al Jazeera.
How do you find and subscribe to one?
There are services out there like Sticher radio or iTunes that act like directories. Let's say your a fan of the TV show Grimm and you want to delve deeper into the storyline. You could go to iTunes, do a search on Grimm, and find a fan podcast where they discuss and dissect every episode.
Click on the subscribe button, and they start downloading automatically to your computer. You can also have them delivered direct to your smart phone or iPod.
How difficult is it to start your own...if you had a passion you wanted to share?
It's not terribly difficult, although maybe more steps than we can get into here today. It's a matter of capturing audio or video, uploading it to the web (many podcasters use a service called Libsyn), and then submitting it to a service like iTunes and Stitcher. You can spend next to nothing to get one started, or invest thousands of dollars in a home studio.
Plus, of course, you've got to promote it if you want listeners and subscribers.
Podcasts were a big deal a few years back, and then they sort of disappeared...what happened?
They never really went away, but perhaps they didn't live up to the hype that was there. However, within the industry there seems to be a podcasting renaissance going on right now.
This may be in part because there's a standalone podcast app, the explosion of smart phones (not just the iPhone), and Stitcher radio is now being pre-installed into certain new model cars. No matter where you drive, you can get narrowly targeted shows delivered to your car for your commute.
Do you have any "must listen" podcasts?
I listen to a lot of business podcasts, including Entrepreneur on Fire and Social Media Marketing, but my hands down favorite podcast is Hardcore History by Dan Carlin. I also just launched my own podcast called The Marketing Agents where I interview marketing experts...it's been a lot of fun.
• Stitcher Radio: http://www.stitcher.com
• iTunes: http://www.apple.com/itunes/ (or better yet, the podcast section in the itunes app)
• Libsyn: http://www.libsyn.com
• Grimm podcast: https://itunes.apple.com/us/podcast/the-grimm-podcast/id457913767?mt=2
• Entrepreneur on Fire podcast: https://itunes.apple.com/us/podcast/entrepreneur-on-fire-seth/id564001633?mt=2
• Social Media Marketing podcast: https://itunes.apple.com/us/podcast/social-media-marketing-podcast/id549899114?mt=2
• Hardcore History: https://itunes.apple.com/us/podcast/dan-carlins-hardcore-history/id173001861?mt=2
• The Marketing Agents Podcast: https://itunes.apple.com/us/podcast/marketing-agents-podcast-seo/id670630852?mt=2