Close Kraft's Viral Ad Encourages You To 'Swear Like a Mother' Kraft is encouraging moms to 'swear like a mother' in their new viral campaign just in time for mother's day. Maria Mercedes Galuppo (@mariamgaluppo) has more. WCSH 10:50 AM. EDT May 09, 2017 TRENDING VIDEOS NOW: New tick disease Stealthing epidemic Goldberg Youth Sports commentary 43 year old gymnastics teacher accused of sexually abusing a minor. Woman convicted in childcare death released Gorham crash - March 24 NEWS CENTER Video Forecast Ice Carousel (Ctsy: Snowmobile Northern Maine) Maine girl says 'I am not a distraction' Goose lays eggs at Whole Foods More Stories LePage announces DHHS commissioner Mary Mayhew to leave May 24, 2017, 10:21 a.m. Lewiston students demonstrate outside school against… May 24, 2017, 9:52 a.m. Governor says no road sign for monument? Fans hang 1 instead May 24, 2017, 11:10 a.m.