Close Kraft's Viral Ad Encourages You To 'Swear Like a Mother' Kraft is encouraging moms to 'swear like a mother' in their new viral campaign just in time for mother's day. Maria Mercedes Galuppo (@mariamgaluppo) has more. WCSH 10:50 AM. EDT May 09, 2017 TRENDING VIDEOS NOW: Mainer wins Nobel Prize Disappearance baffles family NOW: Trans teen says private school asked him to leave Inside the chaos: Police release Las Vegas body cam footage Jason Aldean on stage when deadly Las Vegas shooting began NEWS CENTER Video Forecast Gun Sales after Las Vegas- NECN NOW: Vegas couple says they recognize gunman from gun show Botanical Garden battle NEWS CENTER Video Forecast More Stories Portland firefighter injured in house fire Oct 21, 2017, 12:37 p.m. Attempted child abduction at Portland Hannaford,… Oct 20, 2017, 2:11 p.m. Five former Presidents help hurricane victims Oct 21, 2017, 10:44 p.m.